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The Ultimate Google AdWords Optimisation Guide

The following guide will introduce you to best practices in the world of Search Engine Marketing. Following these steps will help you create a more efficient AdWords account, lowering cost and improving the overall ROI of your account. Before setting up an account you...

Google AdWords The Beginners Guide

Before jumping in and creating yourself an AdWords account, you should familiarise yourself with the terminology used in the interface. The below are some of the most used terms in Paid Search. Understanding these and the relationship between them will really help you...

Useful PPC Tools

I wanted to share with you some of the best free tools you can use to save time and improve your PPC advertising. I use the below tools on a daily basis and they have saved me hours of time. Time I can then spend on profit generating activities. So here it is, my top...

Competitor Insights (Facebook)

Competitor insights on Facebook One of the best ways to fast-track your marketing efforts online is to reverse engineer the advertisements of your competitors. It is likely that these successful marketers have tested multiple objectives, creative and targeting to get...