The Google Ads Agency That Brings You Buyers, Not Just Clicks
More orders for your store. More calls from people who can actually buy. We run Search, Shopping and Performance Max for Shopify stores and service businesses, and we measure it on what you bank. AI checks your account every day and a senior buyer makes every change.
Book Your Free Strategy Call45 minutes. We open your Google Ads account together.
One Google Ads account we took over: 84% more conversions, at a 32% lower cost per conversion. Results are not typical.
Google Says the Campaign Is Working. You Are Not So Sure.
Here is how it usually goes.
The account gets built. It looks tidy. The first report is full of green arrows.
Then nobody opens the search terms for a month.
So you pay for people looking for a job, a free version, a competitor's phone number, or a product you stopped selling in March.
Performance Max makes it harder to see. It reports one return figure for everything, including the people who typed your brand name and were coming anyway.
None of this shows up in a monthly PDF. It shows up when somebody reads the account properly.
More Buyers Come From Reading the Account Properly
Every dollar that goes to the wrong search is a dollar that did not go to a buyer.
A person cannot read every search term on every account every week. There are too many.
AI can. So that is the job we gave it.
It reads what your ads showed for, flags the waste, and puts the list in front of your buyer. Your buyer decides what to block, what to keep and what deserves more budget.
Reading the account properly is not clever work. It is just work most agencies do not have the hours for.
What We Run on Google
Google Shopping
Your product, price and photo in front of someone searching for exactly what you sell. We check your product feed for the missing titles, prices and images that stop products showing.
Search
Your ad in front of people typing what you do. Built around the searches that turn into orders or jobs, with the rest blocked.
Performance Max
Set up so you can see what it is doing, and measured against your total sales instead of its own report.
YouTube and Display
Used to stay in front of the people who looked and left. Not switched on by default.
All of it inside your own Google Ads account, which you own and keep.
What AI Checks on Your Google Account
- Every week
- Search term sweep
- Reads the searches your ads showed for and flags the ones wasting money.
- Every day
- Stock watch
- Checks your stock against live ads, so you are not paying to advertise something you cannot send out.
- Ongoing
- Product feed checks
- Finds missing titles, prices and images in your Shopping feed.
- Every call and form
- Lead scoring
- Marks each enquiry against your rules, and feeds the good ones back so the campaigns find more like them.
- Same day
- Quality alerts
- If lead quality falls or leads stop, we hear about it that day, not at the end of the month.
- Always
- A person decides
- Your buyer reads every flag and makes the call.
Which One Sounds Like You?
I Sell Products Online
For Shopify stores doing USD $10k a month or more. Shopping, Search and Performance Max, measured on profit per order.
- More orders from shoppers already searching
- Your breakeven cost per order, in plain figures
- Stock and feed checked, so ads only run on what you can sell
I Need Leads and Booked Calls
For service businesses. Search campaigns built around your services and your service area.
- More calls from people who can actually buy
- Every call and form scored
- Know which search produced which job
A Return Figure Is Not a Profit Figure
Google will tell you your return on ad spend. It will not tell you whether you made money.
So before we scale anything, we work out with you:
- What an order or a new client is worth to you
- The most you can pay to win one and still profit
- Whether each campaign is above or below that line
Then every decision is measured against it. Above the line, we scale it. Below, we fix it or switch it off.
What This Has Looked Like
One Google Ads account we took over: 84% more conversions, at a 32% lower cost per conversion.
One kids brand on Shopify was running Google themselves and paying an agency for Meta only. We brought both under one roof and switched on three campaign types they were missing. 850 orders in the month we took over, 1,148 the month after. 35% more orders from 4% more ad spend.
Results are not typical. Individual results vary.
"Ripple Learning Ltd engaged Simply Converting to manage our Google Advertising over several years, and we couldn't recommend them more highly."
"Luke has shown a fantastic understanding of the ad space (both Google and Facebook), taking the time to dig into each client account, their specific needs and build out a strategy accordingly."
"Luke is extremely transparent in everything he does and is always looking for ways to further improve our business performance."
Is This for You?
- You sell on Shopify, or you sell a service through enquiries and booked calls
- You are already spending on Google Ads, or ready to
- You want to see where every dollar went
- You have been running Meta only and want a second source of customers
- You are pre-launch or still finding a product that sells
- You are in health, supplements, finance or property
- You want the cheapest click rather than the right customer
Google Ads Agency Questions
What does a Google Ads agency do?
It builds and runs your Google campaigns: Search, Shopping, Performance Max and YouTube. A good one also reads the account every week and tells you where the money went.
Are you a Google Partner?
Yes. Simply Converting is a Google Premier Partner.
Do you manage Google Shopping and Performance Max?
Yes. Both, along with Search. For stores we also check the product feed, because most Shopping problems start there.
I only run Meta ads. Should I add Google?
Often, yes. Search reaches people already looking for what you sell, which is a different buyer to the one scrolling a social feed. We will show you on the call whether it is worth it for your business.
Will I own my Google Ads account?
Yes. Always. We work inside your account and you keep it.
Where are you based?
In Sydney, Australia. We are a Google Ads agency working with businesses across Australia and the United States.
What ad budget do I need?
We cover that on the call, because the right budget depends on what an order or a new client is worth to you.
How quickly will I see something change?
You will see what we have found within the first two weeks. How fast results move depends on your product, price and market, and we will not put a number on it before we have seen yours.
Is AI running my campaigns?
No. AI reads and checks. A senior media buyer decides what changes.
Not Quite the Right Fit?
Running Facebook and Instagram ads too? See Meta Ads Agency. Want the AI built inside your own business? See Claude Code Agency. Or compare everything on the Services page.
Find Out How Many More Buyers Your Google Ads Could Bring In
Book a free 45 minute strategy call. We will open your Google Ads account together, look at what last month's budget bought you, and show you where the buyers are.
P.S. Have your Google Ads account open on the call. Ten minutes in the search terms usually shows where the money went.