Meta Ads Built to Grow Sales, Not Just Spend
We are a Meta ads agency for Shopify stores and service businesses that are ready to grow. We build new Facebook and Instagram ads from what has already sold for you, work out what a customer is allowed to cost, and check the account every day.
Book Your Free Strategy Call45 minutes. We go through your Meta account together.
Growth on Meta Comes From the Next Winning Ad, Not a Bigger Budget
Here is what scaling usually looks like.
One ad carries the month. You raise the budget. It tires faster, costs creep up, and the new ads never quite match it.
So the agency makes more ads. Different colours, different hooks, a new video. Nobody can say why the first one worked, so nobody can say what to make next.
Meanwhile the dashboard still shows a healthy return. Some of that is people who already knew you and were coming back anyway.
More spend into that does not grow the business. It just costs more.
New Ads Should Start From What Already Sold
Before we write anything, AI scores up to 24 months of your past ads and emails against the results they produced.
That tells us which messages, offers and angles have sold for you, and which only looked good.
New ads start there. A person writes and directs them. AI makes sure they are built on evidence instead of a guess.
What We Run on Facebook and Instagram
New Customer Campaigns
Ads in front of people who have never heard of you, built from the angles that have already sold.
Catalogue Ads
The exact item a shopper looked at yesterday, shown to them again today.
Retargeting
Staying in front of the people who looked and left, until they are ready.
Lead Campaigns
Enquiries scored against your rules, with the good ones fed back so the campaigns find more people like your buyers.
All of it inside your own ad account, which you own and keep.
What AI Checks on Your Meta Account
- On file
- Your winning copy
- Scores up to 24 months of your past ads and emails, so new ads start from what has sold.
- Every day
- Stock watch
- Checks your stock against live ads, so you are not paying to advertise something you cannot send out.
- Every form
- Lead scoring
- Marks each enquiry against your rules, so you see qualified leads and not just leads.
- Same day
- Quality alerts
- If lead quality falls or leads stop, we hear about it that day.
- Every week
- Your numbers, drafted
- Your report written from live data, in plain English, before your buyer reviews it.
- Always
- A person decides
- Your buyer reads every flag and makes the call.
Why We Rarely Run Meta on Its Own
Meta is very good at putting you in front of people who were not looking.
Google is very good at catching people who are.
Run one without the other and you hit a ceiling. Run them separately and both take credit for the same sale.
So we track total ad spend against total revenue, across both. One set of numbers. That is how you find out what is really working.
What This Has Looked Like
Screenshots from client accounts, with the yellow highlighter exactly where we put it.
One kids brand on Shopify was paying an agency for Meta only and running Google themselves. We brought both under one roof. 850 orders in the month we took over, 1,148 the month after. 35% more orders from 4% more ad spend, and cost per purchase fell 22%.
Results are not typical. Individual results vary.
"Luke has shown a fantastic understanding of the ad space (both Google and Facebook), taking the time to dig into each client account, their specific needs and build out a strategy accordingly."
Is This for You?
- You sell on Shopify, or you sell a service through enquiries and booked calls
- You are already spending on Facebook and Instagram ads
- You have something that sells and want to scale it at a profit
- You want to know your real cost per order or per qualified lead
- You are pre-launch or still finding a product that sells
- You are in health, supplements, finance or property
- You want more ads made without anyone asking about your margins
Meta Ads Agency Questions
Is a Meta ads agency the same as a Facebook ads agency?
Yes. Meta owns Facebook and Instagram, and the ads for both are run from one account.
Are you a Meta Business Partner?
Yes.
Who makes the ads?
We write and direct them for you, built from what has already sold in your account. You approve them before they go live.
Can you scale my ads without the cost per sale blowing out?
That depends on your margins and your account, so we will not put a number on it before we have seen yours. We will look at the account with you on the call and show you what we see.
Do I need Google as well?
Often, yes. We will show you on the call whether a second platform is worth it for your business.
Will I own my ad account?
Yes. Always.
What ad budget do I need?
We cover that on the call, because the right budget depends on what an order or a new client is worth to you.
Is AI writing and launching my ads?
No. AI scores and checks. A person writes the ads and a senior media buyer decides what goes live.
Not Quite the Right Fit?
Want to add search? See Google Ads Agency. Want the AI built inside your own business? See Claude Code Agency. Or compare everything on the Services page.
Find Out What It Would Take to Grow Your Sales on Meta
Book a free 45 minute strategy call. We will go through your Meta account together, look at which ads have really sold, and work out what a customer is allowed to cost you.
P.S. You leave with a plan either way.